Did you know that a customer makes the purchase decision in the first 90 seconds of visiting the property? Behind what appears to be a purely rational process, a strong emotional component is actually hidden. It would therefore seem that the first impression is the one that counts. Indeed it is like this : already from a first examination of the property, the customer can get to imagine his future in that house, feel it about him, desire it https://www.provisionhomes.com/we-buy-houses-nashville-tn/
It is precisely on these latent emotions that home staging relies , the set of activities aimed at improving a property in order to sell it quickly on the market. But what exactly is Home Staging , and why is it so useful for selling a house? Find out together.
What is Home Staging and why is it useful for selling a house.
Home Staging was born in the USA in the early 70s thanks to an intuition of the real estate agent. Why not start considering the property as a product to all intents and purposes, to be placed on the market? This is the question that set in motion a real revolution within the world of real estate brokerage.
From that moment, the first real estate marketing plans were born and, together with these, new activities aimed at making the properties on the market impeccable, valued in all their qualities. The home stager follows this philosophy; he is therefore a professional who combines marketing skills and knowledge of the market with notions of interior design.
Making a difference is the key concept: and Home Staging fully responds to this need, putting aesthetic and taste research into the field, always at the service of commercial skills (real estate values, demand and supply characteristics of the property) and compliance with building regulations and urban planning. Only in this way can the final goal be achieved more effectively, selling a house . All by leveraging emotions, working on what is defined as the “perceived value” of the property.
Only at this point does one move on to the operational phase, with the first suggestions for accommodation and the drafting of an action plan, complete with a descriptive design book of all the interventions.